Have you ever wondered how to sell clothes on Amazon? One of the best ways to build a successful online business is by choosing a specific category & niche and then selling products within that niche.

You might hear this question- Is it really possible to sell something on Amazon? Practically everyone knows that Amazon is a dream come true for tons of online entrepreneurs who want to start their own online businesses. No wonder, because the marketplace offers thousands of potential customers who are looking for clothes that fit and all kinds of other stuff. If you already have some, you should consider selling them on Amazon. 

How To Sell Clothes On Amazon: A Detailed Instruction

Whether you’re looking for an extra stream of income or a full-time business, follow these directions and tips to have your own clothing line on Amazon.com within a few weeks. Let’s get started! 

• Sign up for a seller account.
• Find a manufacturer, suppliers, or warehouse.
• Research your products, prices, and competition.
• Create killer product listings.
• Add product title & description with essential keywords.
• Capture & Optimize Your Clothing Images Properly.
• Run sales promotions.
• Choose your shipping options carefully.
• Try to get honest reviews.

Sign up for a seller account

To sell on Amazon, you’ll need to establish an Amazon seller account, which includes providing your name, address, and payment and tax information. Here’s the process you can follow:

1. Go to sellercentral.amazon.com and click “Register now” or “Start selling.”
2. Select the country where your business is legally registered and where you’ll be selling your products, and then select “I am a professional seller.” Click “Get started.”
3. Enter your business contact information, including your name, address, and phone number (which will be listed on invoices) and your legal business name (which will be listed on reports). Click “Next: Payment settings” when you’re done.
4. Enter your bank account information, which is needed for Amazon to deposit payouts of the money you’ve earned from sales. Click “Save and continue.”
5. Enter your tax information, including your tax identification number and whether you’re subject to VAT tax in Europe or Japan consumption tax. Your tax ID can be a Social Security number, an employer identification number, or a VAT registration number. Click “Save and continue.”
6. Review the terms of service agreement, mark the checkbox next to it, enter the characters displayed in the box below it and click “Create account.”

Find a manufacturer, suppliers, or warehouse

Finding the perfect clothing merchant or warehouse can be a difficult task and it’s not like you can just Google “clothing manufacturer” and pick one of the top results (and if you could, those would probably be big corporations that are out of your budget). There are so many things to consider when choosing a clothing manufacturer to partner with. Before you start looking for potential suppliers or manufacturers, it’s important that you know what kind of partnership you want. 

What do you need from them? Do you expect them to offer design services? How about shipping? The more specific your expectations are, the easier it will be for you to find the right match. If you want to find a good supplier or manufacturer, do your research! Learn about all of the different options available in your area, including their offerings and their prices. If they have websites, visit them and see what they have to offer. 

You should also try contacting them via direct call or email. The quality of your products is obviously an important factor – nobody wants to buy products that don’t meet their standards. If you require a high-quality product, then it’s worth researching where the best clothing manufacturers are located before deciding which country is best for your fashion brand.

Lead times are how long it takes for you to receive your manufactured products once they’ve been ordered. For example, if you’re running low on stock, having a manufacturer with shorter lead times will enable you to replenish your inventory quicker than going through a manufacturer with longer lead times. This is especially important if you want to learn how to sell clothes on Amazon effectively.

You may also read- Best Selling Products on Amazon During Covid-19 Pandemic. 

Research your products, prices, and competition

Researching is crucial before deciding what to sell on Amazon. Without conducting proper research, you’re liable to lose money on a product that isn’t worth selling in the first place. Sometimes, researching a product can be an exercise in frustration. Sellers need to know what they’re getting into before they list their products on Amazon. That’s why it’s so important to do your research before you start selling.

You have to find a product that is in demand, but not so much so that there are already tons of sellers on Amazon. Then you need to factor in its cost, the time it will take to ship, and what you can profit from it. Finding a clothing product that is both profitable and unique is challenging. 

Online retailers have access to massive amounts of data and can only compete with one another by having a better product or pricing. All in all, to find valuable products, you will need to do some research. You’ll want to look for clothing products that have high demand but low competition.

Create killer product listings

You can’t sell on Amazon unless you create a product listing. It’s one of the most important aspects of selling on Amazon and consists of several elements, including Title, Keywords, Bullet Points, Description, and Images. If your product listing doesn’t catch shopper’s attention in search results or isn’t built well enough to convert them into customers, you won’t make any sales on Amazon.

Before creating a listing on Amazon, search the catalog to make sure that your product doesn’t already exist. If it does, you can use information from the existing product listing in your own listing, as long as you don’t copy any of the text or product images.

1. Sign in to Seller Central and click Inventory > Add a Product.
2. Search for your product using the search box at the top of the page.
3. If you don’t find a matching product, click the button for the type of product you’re adding: Add a Product or Add a Product by ASIN/ISBN.
4. Enter as many product details as possible.
5. Click Save and finish later if you want to come back later and add more information to your listing, or click Save and publish if you’re ready to list your item now.

Add product title & description with essential keywords

Amazon product titles are one of the most critical on-page SEO factors for your product listings. Product titles are a huge factor in helping Amazon’s search engine decide which keywords to rank your product for. Let’s have a look at some of the key points that should maintain while optimizing the title of the product. 

• There is a limit of 50 characters for the product title, including spaces. It is recommended to use all 50 characters.
• Keywords should be entered at the beginning of the title, as search results will display the first few words of each title.
• Use singular words instead of plural. For example, “chair” instead of “chairs.”
• Do not include personal or promotional messages such as “Ships from my store in Dallas!” or “Buy now before we run out!”
• Do not include pricing information in the title.
• Include important details in the title such as size, dimensions, color/patterns/flavors, etc.
• Do not include trademarked and brand names unless authorized to do so by the brand owner.
• Do not include unnecessary words or text such as “free shipping,” “fast shipping,” etc.

The product description is what helps customers decide whether or not they want to buy your item after they have clicked on it from Amazon’s search results page. The goal here is to write a compelling description that gives customers all of the necessary information needed to make an informed purchase decision. 

Keep in mind that many customers are simply skimming the descriptions so it is important to include important information at the beginning. 

Capture & Optimize Your Clothing Images Properly

If you’re a merchant selling products on Amazon, the quality of your product images can have a huge impact on sales. That’s because shoppers tend to make quick decisions based on what they see. So, it’s crucial to take professional images of your clothing items before uploading them to the store. Besides this, Amazon photos need to be the right size, pixel dimensions, and resolution, or they won’t upload to your listing. In short, you can follow these tips to optimize them appropriately.

• Sellers should always use high-quality, professional images. A good picture can make a big difference in how many people click through to your listing and ultimately purchase your product.
• Make sure you’re following all of Amazon’s requirements for photos and other listings elements, as violating them could get you suspended from selling.
• The first photo should be a white background shot of the product itself. It should have no borders or graphics that distract from the item for sale. This image is also important for search engine optimization (SEO).
• Use additional photos to give shoppers more information about your product by showing it from different angles, including close-ups of important features, and even showing what comes in the box.

You may also read this article- Tips to Optimize Amazon Product Images. 

Run sales promotions

 

Running a promotion is one of the most effective ways to drive additional traffic to your listing and boost your sales. There are many different types of promotions you can run, and they are generally categorized by the type of discount or giveaway you offer. You can use these promotions to target specific groups of customers or encourage more purchases from existing customers.

You can create personalized offers for customers using Marketing Services, which let you advertise special offers on the Amazon website and mobile app for the specific customers who will be most interested in them. Amazon also offers several types of sales promotions, including coupons and promotional codes. Coupons allow customers to get a discount on products that qualify for the promotion. 

Customers can clip coupons from the coupon page or click on an ad for the coupon, which will then be automatically applied to their order at checkout. And with Promotional Codes, customers receive a unique code that they enter at checkout to get a discount. You can send your promotional codes to customers via social media posts or emails, or you can provide them on your product pages or through ads.

Choose your shipping options carefully

Selling on Amazon requires you to determine how you will receive and ship your product. You need to choose a shipping method in order to fulfill orders. Decide whether you want to fulfill the order yourself or if Amazon should do it for you using Fulfillment by Amazon (FBA).

1. If you select Fulfillment by Amazon, all of the shipping costs, packing and customer service will be fulfilled by Amazon. All you have to do is send your products to an Amazon fulfillment center where they will be stored until they are sold. Once a customer orders your product, it will be packaged and shipped by Amazon.
2. If you decide not to use FBA, then you are responsible for creating and printing shipping labels, packaging, and sending out the products yourself. You are also responsible for providing customer service for any issues that may arise during shipment or after delivery of the product.

Try to get honest reviews

The Amazon product reviews system is a double-edged sword for sellers. On one hand, it’s a great way to provide buyers with helpful information and authentic insight into products. On the other, it’s open to abuse and manipulation by anyone, from competitors to disgruntled customers. To maintain your reputation and keep your sales growing, you need to be proactive about managing your feedback on Amazon.

So, how’ll you get honest reviews and showcase them to attract more customers? One way is by sending a product to influencers. These are people who have a following online, and they have a lot of people that look up to them. Many of the people who follow them will be interested in the products and services that these influencers recommend to them. They will often look at what these influencers say about products and make purchases based on their recommendations.

You can also get honest reviews if you send free samples out to your customers. Amazon allows you to offer free samples of your products to your customers so that they can try them out before buying them. These samples will give you a good idea of what your customers think of your products, and you can use this information to make any changes that are needed to improve the quality of your product.

To Wrap Up- How To Sell Clothes On Amazon

Hopefully, this beginner’s guide to selling clothes on Amazon was helpful. From logistics to relevant business terms, there’s a lot to take in when starting your own business. Take it slow, and make sure you understand the lessons we’ve taught before taking the next step forward. Ultimately, as long as you keep things honest and don’t violate Amazon’s terms of service, there’s a good chance that you’ll be able to make handsome sales through your Amazon store. 

Hopefully, you’ll be well on your way toward becoming a successful Amazon clothing seller. Good luck!