Knowing the latest e-commerce trends and statistics help to make the proper strategy for the betterment of your online business. That’s why it needs an in-depth investigation to grab the realistic scenario. Since the last few decades, this industry has been rapidly changed with time. Especially, the changes after COVID-19 has shown the world both each part in a new way. In these circumstances, we bring a comprehensive report on global e-commerce statistics by answering the most crucial FAQs. It will let you know the statistical data along with the possibilities in this area if you have the plan to start something with a new hope.
From the Statista data, the number of active internet users is almost 4.57 billion (April 2020). Among all the countries, China, India, and the USA are holding the top rank regarding the total number of users. The report says, the number has been increased to 7.1%, which is more than 301 million users compared with the previous year.
| Countries | Market Shares |
| China | $672 billion |
| USA | $340 billion |
| UK | $99 billion |
| Japan | $79 billion |
| Germany | $73 billion |
| France | $43 billion |
| South Korea | $37 billion |
| Canada | $30 billion |
| Russia | $20 billion |
| Brazil | $19 billion |
Source: business.com
The growth of potential customers is increasing day by day globally. A lot of people is preferring to buy online rather than going market physically. From the research of Sleeknote, the percentage is around 21.8% of the total population worldwide.
Recently during the COVID-19 outbreak, the usage of media and devices has been rapidly changed. Here is the latest data of the Global Web Index to show the real-time statistics.
Source: GlobalWebIndex
From research, it’s shown that 85% of online shoppers depend on research and reviews before purchasing something online. They like to study from different sources along with the e-commerce store in taking the decision.
The activities of users differ in terms of choices, ages, devices, and platforms. Likewise, online sales have been increased and mobile shopping has reached a new era. Here is a short overview for you. This report is prepared on the internet users aged 16 to 64.
Source: GlobalWebIndex
This is really interesting to know while we researched the customers’ shopping behaviors. A report states that 43% of the online consumers purchase while they are in bed. Another interesting part here is that around 20% of users make it in the bathroom and 23% at the office. There is a number who make the purchase drunk. Sometimes, some people do it accidentally!
The percentage of the user who makes mobile e-commerce purchases regularly vary from age to age. They have different tastes and needs.
Source: GlobalWebIndex
Source: Worldpay Global Payments Report
For e-commerce transactions, there are many options being used globally. Among them, the Digital or Mobile Wallet (42%) is on top rank. After that, the Credit/Debit Card comes in the list with 35%. The next options are Bank Transfer (9%), Charge & Deferred Debit Card (5%), Cash on Delivery (4.5%), Buy Now, Pay Later (1.6%), and Post-Pay (1.3%). Besides these methods, all other systems take 2.2% of the e-commerce transactions.
Source: Contentsquare 2020 Digital Experience Benchmark Report
As per the Contentsquare report in 2020, most of the traffic coming through mobile phones compared with computers. Here, we prepared a chart to showcase the traffic percentage by product category and device.
| Product Category | Mobile Phone (%) | Computer (%) | Tablet (%) |
| Luxury | 67% | 30% | 3% |
| Apparel | 66% | 27% | 7% |
| Beauty | 66% | 29% | 5% |
| Grocery | 57% | 37% | 6% |
| Automotive | 57% | 36% | 7% |
| Home Supply & Technology | 56% | 35% | 8% |
| Travel | 51% | 41% | 8% |
| Energy | 39% | 58% | 4% |
| Financial Services | 39% | 58% | 3% |
Source: Contentsquare 2020 Digital Experience Benchmark Report
The entire world along with the e-commerce industry has been affected due to the COVID-19 disaster. People are searching for survival products mostly during this pandemic crisis rather than fashion and jewelry items. Some of the best selling products during COVID-19 are likely N95 Mask, Hand Sanitizer, Hand Soap, Water Bottle, Office Products, Exercise Bands, Online Movies 7 Series, etc.
A lot of things have changed after the COVID-19 disaster along with the online shopping percentage of different aged people.
Source: GlobalWebIndex
Well! This is undoubtedly the hottest topic to research in almost all industries along with e-commerce. The impact of the COVID-19 outbreak is already seen in the world in the last two months. Here is a comprehensive report prepared by Contentsquare, where you will see how much the web traffic is impacted the e-commerce industry.
Source: Contentsquare
In this report, web traffic is increasing rapidly for supermarkets, retail tech, media, telecom, home furnishings, retail healthcare, fashion, and cosmetics. On the other hand, it’s decreasing for jewelry & watches, luxury items, and especially tourism.
Since the social media platform got popularity and took a special space everywhere, it started its magic towards the e-commerce industry as well. As per the Statista report, more than 45% of the people spend over 2 hours a day on social media platforms. And, a large portion decides to buy anything by seeing them there. Thus, it increases sales by 32% or more. These platforms are also great to use for promoting products and various offers & discounts to reach more potential customers.
The e-commerce industry is rapidly changing with time, customer behavior, and digital trends. We tried to pull some of the essential and trendy global e-commerce statistics along with the queries and probable solutions. Here, you have also got to know some drastic changes in the industry due to the COVID-19 outbreak. Although these are not all the things you are expecting in a box. But, hopefully, it will help you to prepare yourself as well as your online business with new hope and strategy.
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