Product photography is an inevitable part of selling products online. It is widely used in outdoor advertisements, websites, and/or magazines to showcase products to prospective buyers. Types of product photography are an important aspect of the eCommerce business as this leads to enhancement in company brand and increased sales.
When purchasing products online, buyers are unable to inspect the product directly. So high-quality product images and product descriptions are their only resort to making a buying decision. The description specifies the size and dimension of the product, and along with reading the description, the buyers can look at the images to visualize the product, which helps them purchase the product.
There are different types of techniques in product photography that you can try on your products. Your eCommerce sites are likely to feature a variety of products with different styles and purposes. The same technique that works for a particular product may not work for another product. For this reason, you will need to have a deliberate plan to adopt product photography techniques that suit your products.
Here we have provided 11 top types of product photography ideas and tips that are most likely to help you scale your business to have a better brand image and sales conversions.
These product photos are taken in a studio with a simple lighting setup. Different products require different lighting conditions due to the varying surfaces of products. The idea behind simple studio product photos is to capture all products under the same static lighting condition. The lighting in such cases is usually provided by lightboxes which are part of the setup. This is helpful for retailers who want to sell huge quantities of different products as this allows them to speed up the process by taking photos in streamlined lighting conditions. The photos captured under a simple studio setup are great in quality, and you can always adjust in post-production software to get even a better result.
Photo by Karolina Grabowska from Pexels
White background photos are quite common in product photography industries. In fact, it is mandatory to use a white background for product photos in many eCommerce marketplaces such as Amazon. The reason for this is that the white background creates a floating effect and a sharp contrast within the image.
This type of product photography requires some technical skills as you have to use tools like Adobe Photoshop to remove background from the products and add realistic shadows in some cases. Most photographers might want help from professional photo editing companies to accomplish these tasks.
Group product photography is one of the most popular methods to exhibit your product photos to customers. It provides you with the opportunity to showcase options to the buyers. For example, group photos can be an effective way to show a set of women’s makeup products with different varieties. So this is a great technique to shoot similar products that come in different varieties. By different varieties, we mean the styles, colors, shapes, and sizes of the products.
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Sometimes instead of a normal product photo, you may want to see how it would feel when you actually use it. These are called in-action or in-context photos. For example, you can shoot a photo of a woman wearing yoga clothing performing in a park to use it in a yoga clothing catalog. This way prospective customers can have an idea of how the products look like in reality. So they will be more likely to buy the product if they need it to practice yoga.
If you are in need of product photos that require impeccable details you definitely have to master the art of Macro Photography. Especially when you are shooting products, like jewelry and wristwatches, that are small, this technique of photography is a must.
Macro product photography is taking extreme close-up photos of small subjects to make them appear much larger than they are in reality. This is really helpful when you want to highlight the intricate details in the product that might otherwise go unnoticed. Though this might sound blatantly simple, these intense close-up shots are very attractive and flattering to the buyers.
Photo by Misolo Cosmetic from Pexels
A common problem with eCommerce industries is that the customers can not reckon the actual size of the product. Though the dimensions may be specified in the product description, this can be deceiving to the customers. But with scale shots, customers can get an idea of this by comparing the items with other everyday products. This will help the customers visualize the product in their day-to-day lives and increase their confidence during the purchase decision.
Like the mannequin shots used for apparel, you can hang some products to make them appear more 3-dimensional. This can be done by hanging products with fishing lines or other things. A graphic designer then works on the photos to remove the background and fishing line to give it a 3-dimensional floating look.
Mannequin shots are the most popular when dealing with clothing products. It allows a great way for the customers to imagine how a product would look like when they wear it. However, mannequins can be distracting, so it is rather advisable to apply the ghost mannequin effect instead.
Photo by Clem Onojeghuo from Pexels
Nontraditional product photos do not showcase any particular product. These photos have a setup, lighting, and stage just like the product photos, but they are not used to sell products, rather they support the advertisement of another product.
For example, a store can take photos of gift boxes or gift wrappers during the holiday season to encourage the buyers to make purchases of these things.
In order to capture large products such as cars, industrial machines, etc., you will need bigger lighting arrangements than the normal products. Lightboxes are not appropriate in such cases as the size of the products requires larger soft sources. The most important thing about this type of product photography is that the size of the light source should match that of the product.
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Setting up a studio for product photography allows you more control over your photos. When you do so, you are definitely less concerned with distractions such as inconvenient weather, lighting, etc. Also, there are fewer chances that your setup will change when moving the products to shoot from different angles and perspectives.
You will also need to create a lighting setup that requires a little change when you adjust your products. This will save you time when you change the position or placement of the product.
Photo by Web donut at Pixabay
If you want to build the brand of your business and maintain a successful sales turnover, it is critically important to take quality and effective product photos. The most important thing here is to select the perfect strategy for each product. Every product has different features and styles, so to best showcase the individual products, you will need to utilize the correct type of product photography. Once you start to master these things, your eCommerce business will start growing. You can keep the list provided by us as a reference for your future works.
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