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Five Lighting Arrangements For Your Product Photography.

What camera should I buy? ­-is one of the most frequently asked question asked by many. It is a common belief of many that good pictures require advanced cameras and photography kits. Indeed a camera with advanced kits is very important, but this is not the only thing to execute a successful photography. There are several other factors one must consider to get the desired output. Among the important features, lighting is one of the most vital element of photography. No matter what photo does one take, without proper product photography lighting arrangement, the photograph does not come alive.

 Product Photography

In this article we’ll look at the lighting arrangements of product photography. Product photography is a whole different branch of photography. It requires special expertise and prior experience to bring out the accurate and desired photos. Since products are put up for sale, they must look appealing to the customers. Needless to say, a sad looking product won’t never sell, or even if it sells, it won’t generate much of a profit.  Product photographs are mostly shown in e-commerce site, personal company website and profile, TVC, PPC, Billboards, brochure etc. Although in photography post production, the lights, colors, and exposure could be retouched, natural and live lighting arrangement always give the best output.

 Product Photography Lighting

Product Photography Lighting

Among the most frequently advised product photography tips, the first thing that comes on top of the list is photography lighting. Without appropriate lighting, the product will be less eye-soothing to the consumers, which will result in a low selling rate. So, what actually are the lighting arrangements? How should we apply or arrange the lightings? Do we need to be experts of lights? Not necessarily. Here are five quick, easy, and effective lighting formation. Just pick any of the arrangement you prefer for your products.

 Pre-production Arrangement

Before going into the arrangements, let us look at the kits you need for the lighting. Apart from the natural sunlight, light bulbs, camera flash, studio lights, diffusion sheet, white background, light tents, soft boxes, stand, tripod etc.

Setting the Background

White backgrounds are the most common set up for product photography. This background reflects the light perfectly from all sections and creates a glowing atmosphere. As a result, the products shine. Other than white background, there are several ways to use the bulbs to improvise the image. We’ll discuss about them in next section.

Setting the Background

Manage Your Light Control

Tradition bulbs and studio lights, both are used in product photography. While traditional bulbs are becoming obsolete now-a-days, studio lights are very popular in product photography. However, since lights and bulbs are direct and sharp on the photo, it is very difficult to retain the exotic look of the product.

Manage Your Light Control

For that we must use diffusion kits to balance the sharpness and direct light from the bulbs. There are three ways to diffuse the lights- Diffusion Sheet, Light Tent, and Soft Box. To learn more about product photography lighting kits, click here.

Now let us look at the five formation or arrangements of product lighting.

1.The Light-box with Reflection: Create a box with a packaging box, tracing/white papers or sheets. Place two soft box or studio box light on left and right side of the paper box. Place a glass inside the box, but make sure you have a white background beneath the glass too. Now, place the product in the middle of the glass. Shoot your product until you get your perfect shot.

2.Top and Umbrella Light against White Background: A product placed on a white surface against a white background will look great if a light is placed on the top and two umbrella lights are aimed from two corners. In this way, the product will get full lighting attention from all corners and from the above, plus the white surface and background will reflect the light which eventually will create a glowing atmosphere.

3.Lighting From Below Through a Transparent Surface: A transparent glass is needed for this kind of lighting. A soft light should be placed under the glass table pointing upwards and the product will be placed over the glass. Glass products, for example, bottles, jars, show pieces, and other glossy items are the best option for this kind of photography. To show the name of the product properly, use another light from the top. In this way, the product will be in a sandwich of light. Now, shoot until you get your perfect one.

arrangements of product lighting.

4.Lighting from the Back: Back lighting sounds difficult to handle. Indeed it is, but it can offer much more if handled tactfully. It is also called the Rim-Lighting. Two lights can be placed on the background, one in the left corner and another in the right corner. The problem is that, until you place black box in the middle of the light, the light frame you’re looking for won’t come out. Therefore, place a box to create shadow and then shoot your photo.

5.Fill in Light and White Background Photography (Large Products): If you want to shoot a large product, for example a chair or a bookshelf, make sure you place the lights from every angle where the photo is going to be shown. Place the product in front of a white background. Lit a blub above the product and use two fill lights from two angels. In this way, no shadow will be created. Adjust the exposure and aperture of your camera and shoot. Before shooting, you can also use a grey card which will ensure that no outside lights are hampering the product.

Post-Production

Once you’re done with your photo-shoot, you may send them for post processing. In many occasions, after the photo-shoot, you’ll be needing clipping path, ghost mannequin, or masking service to remove thee products from backgrounds. These features are skillfully handled by image editing service providers. Since you’re a busy photographer and lack time to readjust and extract images one by one, all you need to do is, send the pictures to any prominent and trusted photo editing service provider.

post-production

Post-processing from outside surely will save you time in exchange of a little money. Remember, the money you spend in post-processing is actually saving you more, because time is money and you’re saving time here.

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How to Start a Business with Footwear Photography

Online shopping has gained popularity in recent years and it is increasing day by day. A major difference between online shopping and traditional shopping is in the case of online shopping, it is not possible to touch the product physically. So there are only two options for customers to make the decision for purchasing that product- product descriptions and product images. For this reason, publishing multiple, high-quality images of each product is the main priority for e-commerce site owners. According to eBay, a clear and detailed product image can boost up it’s a sale by 2%. Amazon and eBay have features to upload 9-12 images of each product, some images are very much important.

For achieving this goal, e-commerce owners need expert product photographers and graphic designers who can shoot and edit product photos. So, let’s focus on our article headline. We are talking about product photography business. Our product focus is “footwear”.

So what do you think? Is it a cool idea to start a footwear photography business for helping e-commerce sites and bringing benefit for the both ends? Here we are going to give you some tips which will surely help you.

Never go for unnecessary gears and business purchases

On the internet, you will be flooded with tons of photography gear advertisements. It is very much obvious that you may be allured by those. Buying new gadgets and gears can be a great fun and many will advise you with the phrase “it will help your business”.

never-go-for-unnecessary-gears-and-business-purchases

They may suggest that if you just had that better lens, you’d take better photos, and your business would be more successful. But it will be hazardous if you purchase gears and other photography equipment without a proper plan and money management.

Learn to shoot manually

When you seriously think about footwear photography, you must have to learn to shoot with your camera manual. Most of us feel it is much easier to capture the product images with the default settings of the camera. But this tendency will hinder you from bringing out the maximum result from your camera.So it is very much important to learn the footwear photography manually. As footwear’s are small products, you need to shoot it very precisely.

learn-to-shoot-manually

The real benefit of manual mode shooting is it will help you to learn what’s going on with your camera, and the light around you. As early as you learn it, soon you will get control over your camera and your shooting skill will improve. Manual mode will make your exposures consistent, which helps you save time with your editing.

Be a photographer and businessman

As your target is to create your own business based on footwear photography, you must have to develop a business sense with photography skill. Great business is solely interlinked with great photography.

be-a-photographer-and-businessman

When you get started with great photography skills, still the probability of being successful in photography business is 50-50. Let me explain why? When you have taken a decision to start a photography business, you must have to earn multi-tasking ability. You are a photographer/customer service expert/book keeper/marketing director/social media whiz/branding guy/website creation person/secretary/treasurer/CEO/CFO/ and pretty much any other title you can think of. That means you have to develop various skills. Skills are very much important.

Patience is important

This virtue is very much essential if you want to be successful a successful footwear photography business person. You have to utter this word constantly to remind yourself. You must have to remember that you won’t get success overnight.

patience-is-importantIt will take time to get good at photography, marketing customer service, management of business organization. Frankly speaking, it will take time to get good at many things to run a hugely successful photography business.

Create your own branding

Performing right promotional activities is the key point of photography business success. Through away your outdated print materials, brochures, packaging, and thousands of business cards to the trash bin. Because all these are totally useless, and a big waste of money and paper.

create-your-own-branding

When you think about footwear photography business branding, creating something personal, unique and consistent is very much important. It will help you stand out from other photographers and photography firm and differentiate you from others.

So should you avoid the printed products for promotion? No. But you must have to be very much careful. In most of the cases, a huge amount of brochures may be wasted or just cannot be used or reached proper destination. Try to find ways to print on demand or in a limited scale. Analyze your necessity and fix your target where or to whom you want to promote.

Influence people to stay with you

Good word of mouth referrals are the most powerful ways for photography business success. People trust the recommendation of a friend more than an ad in a magazine.

influence-people-to-stay-with-you

You need to influence people to get great testimonials from them by providing them quality service. Such recommendation is more valuable than ad promotions.

Market your brand or die

Now all you are set. You have everything- a blog, a website, a business and you have a brilliant idea. You make a gorgeous logo. You create a stunning online presence, filled with witty writing and attractive images. You press publish, sit back, and wait for the inquiries and comments to pour in. And then nothing is positive! And then you can understand what marketing is all about.

market-your-brand-or-die

Show people what your service interesting and valuable. You could have the most amazing photography in the world, but unless people know about it, you will not see any success. Make Things Easy For Your Clients. Be organized and value your time. Keep all the details of your business records, think big.