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Five Lighting Arrangements For Your Product Photography.

What camera should I buy? ­-is one of the most frequently asked question asked by many. It is a common belief of many that good pictures require advanced cameras and photography kits. Indeed a camera with advanced kits is very important, but this is not the only thing to execute a successful photography. There are several other factors one must consider to get the desired output. Among the important features, lighting is one of the most vital element of photography. No matter what photo does one take, without proper product photography lighting arrangement, the photograph does not come alive.

 Product Photography

In this article we’ll look at the lighting arrangements of product photography. Product photography is a whole different branch of photography. It requires special expertise and prior experience to bring out the accurate and desired photos. Since products are put up for sale, they must look appealing to the customers. Needless to say, a sad looking product won’t never sell, or even if it sells, it won’t generate much of a profit.  Product photographs are mostly shown in e-commerce site, personal company website and profile, TVC, PPC, Billboards, brochure etc. Although in photography post production, the lights, colors, and exposure could be retouched, natural and live lighting arrangement always give the best output.

 Product Photography Lighting

Product Photography Lighting

Among the most frequently advised product photography tips, the first thing that comes on top of the list is photography lighting. Without appropriate lighting, the product will be less eye-soothing to the consumers, which will result in a low selling rate. So, what actually are the lighting arrangements? How should we apply or arrange the lightings? Do we need to be experts of lights? Not necessarily. Here are five quick, easy, and effective lighting formation. Just pick any of the arrangement you prefer for your products.

 Pre-production Arrangement

Before going into the arrangements, let us look at the kits you need for the lighting. Apart from the natural sunlight, light bulbs, camera flash, studio lights, diffusion sheet, white background, light tents, soft boxes, stand, tripod etc.

Setting the Background

White backgrounds are the most common set up for product photography. This background reflects the light perfectly from all sections and creates a glowing atmosphere. As a result, the products shine. Other than white background, there are several ways to use the bulbs to improvise the image. We’ll discuss about them in next section.

Setting the Background

Manage Your Light Control

Tradition bulbs and studio lights, both are used in product photography. While traditional bulbs are becoming obsolete now-a-days, studio lights are very popular in product photography. However, since lights and bulbs are direct and sharp on the photo, it is very difficult to retain the exotic look of the product.

Manage Your Light Control

For that we must use diffusion kits to balance the sharpness and direct light from the bulbs. There are three ways to diffuse the lights- Diffusion Sheet, Light Tent, and Soft Box. To learn more about product photography lighting kits, click here.

Now let us look at the five formation or arrangements of product lighting.

1.The Light-box with Reflection: Create a box with a packaging box, tracing/white papers or sheets. Place two soft box or studio box light on left and right side of the paper box. Place a glass inside the box, but make sure you have a white background beneath the glass too. Now, place the product in the middle of the glass. Shoot your product until you get your perfect shot.

2.Top and Umbrella Light against White Background: A product placed on a white surface against a white background will look great if a light is placed on the top and two umbrella lights are aimed from two corners. In this way, the product will get full lighting attention from all corners and from the above, plus the white surface and background will reflect the light which eventually will create a glowing atmosphere.

3.Lighting From Below Through a Transparent Surface: A transparent glass is needed for this kind of lighting. A soft light should be placed under the glass table pointing upwards and the product will be placed over the glass. Glass products, for example, bottles, jars, show pieces, and other glossy items are the best option for this kind of photography. To show the name of the product properly, use another light from the top. In this way, the product will be in a sandwich of light. Now, shoot until you get your perfect one.

arrangements of product lighting.

4.Lighting from the Back: Back lighting sounds difficult to handle. Indeed it is, but it can offer much more if handled tactfully. It is also called the Rim-Lighting. Two lights can be placed on the background, one in the left corner and another in the right corner. The problem is that, until you place black box in the middle of the light, the light frame you’re looking for won’t come out. Therefore, place a box to create shadow and then shoot your photo.

5.Fill in Light and White Background Photography (Large Products): If you want to shoot a large product, for example a chair or a bookshelf, make sure you place the lights from every angle where the photo is going to be shown. Place the product in front of a white background. Lit a blub above the product and use two fill lights from two angels. In this way, no shadow will be created. Adjust the exposure and aperture of your camera and shoot. Before shooting, you can also use a grey card which will ensure that no outside lights are hampering the product.

Post-Production

Once you’re done with your photo-shoot, you may send them for post processing. In many occasions, after the photo-shoot, you’ll be needing clipping path, ghost mannequin, or masking service to remove thee products from backgrounds. These features are skillfully handled by image editing service providers. Since you’re a busy photographer and lack time to readjust and extract images one by one, all you need to do is, send the pictures to any prominent and trusted photo editing service provider.

post-production

Post-processing from outside surely will save you time in exchange of a little money. Remember, the money you spend in post-processing is actually saving you more, because time is money and you’re saving time here.

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How to Start a Business with Footwear Photography

Online shopping has gained popularity in recent years and it is increasing day by day. A major difference between online shopping and traditional shopping is in the case of online shopping, it is not possible to touch the product physically. So there are only two options for customers to make the decision for purchasing that product- product descriptions and product images. For this reason, publishing multiple, high-quality images of each product is the main priority for e-commerce site owners. According to eBay, a clear and detailed product image can boost up it’s a sale by 2%. Amazon and eBay have features to upload 9-12 images of each product, some images are very much important.

For achieving this goal, e-commerce owners need expert product photographers and graphic designers who can shoot and edit product photos. So, let’s focus on our article headline. We are talking about product photography business. Our product focus is “footwear”.

So what do you think? Is it a cool idea to start a footwear photography business for helping e-commerce sites and bringing benefit for the both ends? Here we are going to give you some tips which will surely help you.

Never go for unnecessary gears and business purchases

On the internet, you will be flooded with tons of photography gear advertisements. It is very much obvious that you may be allured by those. Buying new gadgets and gears can be a great fun and many will advise you with the phrase “it will help your business”.

never-go-for-unnecessary-gears-and-business-purchases

They may suggest that if you just had that better lens, you’d take better photos, and your business would be more successful. But it will be hazardous if you purchase gears and other photography equipment without a proper plan and money management.

Learn to shoot manually

When you seriously think about footwear photography, you must have to learn to shoot with your camera manual. Most of us feel it is much easier to capture the product images with the default settings of the camera. But this tendency will hinder you from bringing out the maximum result from your camera.So it is very much important to learn the footwear photography manually. As footwear’s are small products, you need to shoot it very precisely.

learn-to-shoot-manually

The real benefit of manual mode shooting is it will help you to learn what’s going on with your camera, and the light around you. As early as you learn it, soon you will get control over your camera and your shooting skill will improve. Manual mode will make your exposures consistent, which helps you save time with your editing.

Be a photographer and businessman

As your target is to create your own business based on footwear photography, you must have to develop a business sense with photography skill. Great business is solely interlinked with great photography.

be-a-photographer-and-businessman

When you get started with great photography skills, still the probability of being successful in photography business is 50-50. Let me explain why? When you have taken a decision to start a photography business, you must have to earn multi-tasking ability. You are a photographer/customer service expert/book keeper/marketing director/social media whiz/branding guy/website creation person/secretary/treasurer/CEO/CFO/ and pretty much any other title you can think of. That means you have to develop various skills. Skills are very much important.

Patience is important

This virtue is very much essential if you want to be successful a successful footwear photography business person. You have to utter this word constantly to remind yourself. You must have to remember that you won’t get success overnight.

patience-is-importantIt will take time to get good at photography, marketing customer service, management of business organization. Frankly speaking, it will take time to get good at many things to run a hugely successful photography business.

Create your own branding

Performing right promotional activities is the key point of photography business success. Through away your outdated print materials, brochures, packaging, and thousands of business cards to the trash bin. Because all these are totally useless, and a big waste of money and paper.

create-your-own-branding

When you think about footwear photography business branding, creating something personal, unique and consistent is very much important. It will help you stand out from other photographers and photography firm and differentiate you from others.

So should you avoid the printed products for promotion? No. But you must have to be very much careful. In most of the cases, a huge amount of brochures may be wasted or just cannot be used or reached proper destination. Try to find ways to print on demand or in a limited scale. Analyze your necessity and fix your target where or to whom you want to promote.

Influence people to stay with you

Good word of mouth referrals are the most powerful ways for photography business success. People trust the recommendation of a friend more than an ad in a magazine.

influence-people-to-stay-with-you

You need to influence people to get great testimonials from them by providing them quality service. Such recommendation is more valuable than ad promotions.

Market your brand or die

Now all you are set. You have everything- a blog, a website, a business and you have a brilliant idea. You make a gorgeous logo. You create a stunning online presence, filled with witty writing and attractive images. You press publish, sit back, and wait for the inquiries and comments to pour in. And then nothing is positive! And then you can understand what marketing is all about.

market-your-brand-or-die

Show people what your service interesting and valuable. You could have the most amazing photography in the world, but unless people know about it, you will not see any success. Make Things Easy For Your Clients. Be organized and value your time. Keep all the details of your business records, think big.

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Why Digital Photography is Trending Now and What Should You Know about It?

As the saying goes, “a picture is worth a thousand words”, the current marketing trend seems to have gripped this idea to grow business further. In this digital era, Photography has migrated from its entertainment purpose to business purpose. Visual communication has conquered the marketing industry like never before. The introduction of new technologies in photography has started a whole new era. Digital photography earns a living to thousands of people.

Photography is Not Just Limited to Professional Camera Anymore

Professional Photography Image

Photography has become easier like never before. You don’t need to own a professional DSLR camera in order to capture photos. Your portable gadget is enough for serving the primary purpose. And by primary purpose, it does not mean basic level of photography, rather mobile photography has evolved to be a whole new genre. Gadgets are now designed especially for photography enthusiasts.

Tablet, cellphones, and other portable devices now consist high resolution cameras with different built in features. This makes photography easy and fun. Each camera comes with unique lens feature, resolution quality, megapixel range, sensor, HDR, LED flash, auto focus, face detection, smile detection, autofocus, shutter speed and many other features that support the user to capture images effortlessly. Image are now just a matter of a single click which eventually prompts the visual display on social media.

There are many phone companies who offer great cameras for Selfie, Groupfie, 1080 and 4K video. The main competitors in smartphone industry are – Samsung, iPhone, HTC, LG, Sony, ASUS, Google, Nokia, Xiaomi, Huawei etc. Every year, these brands release new smartphone with exciting updates and extraordinary features.

Apart from smartphone cams, another new trend in photography is the use of action camera. Action cameras are very small simple video recording tool with an option to attach it somewhere in Point of View (POV) mode so that actions of the user is captured. Bikers, cycle stunt riders, adventure lovers, instructors and many others who are passionate about photography use action camera. Some of the popular brands of action camera are – dji Osmo, GoPro, Xiaomi, YiCamera, HT Re, Polaroid, Sony, SJ cam etc. These actions cams have changed the definition of photography and video recording.

Digital SLR (DSLR) is the primary camera of professional photography.  Unlike smartphones, tab, or action cams, DSLR knows when to be professional. Canon and Nikon are the two leading camera manufacturers in the world. They are unbeatable in the photography industry and no other companies can come near to them. Professional photographers and commercial photography companies use these cameras.

Image Editing Software and Effects

Photography has stepped and passed over the conventional barrier with the introduction of image editing software and different types of effects. As trends change, new things replace the existing things in the market. Image editing has become the trend of the new era. It has become an essential part of photography. Whether you are a professional or a part-timer, you hardly can avoid image editing software. Professional photographers use professional image editing software like Adobe Photoshop, Adobe Lightroom, Fotor, Corel etc. A photographer may need software for different purpose depending on the client and his/her personal needs.

On the other hand, smartphone users mostly edit images using image editing apps. Generally, most of the windows editing software are available in android or IOS version. Also, there are some special dedicated apps for smartphone editing, for example, snapseed, VSCO, Enlight, Touch Retouch etc.

Image Editing Software and Effects

There are some photography apps which have built in editing feature. Take Instagram as an example, where you can edit your photos. The purchase of Instagram by Facebook authority depicts how much popular photography has become in recent times. Instagram has introduced a whole new era of introducing ourselves and expressing our thoughts through photography.

Built in effects and filters are very popular and trendy in recent times. There are some very popular effects and filters that are used frequently by many. Some of the trendy effects and filters are Black and White (B&W), Vintage, Cinematic, Lomo, Bloom, Toy etc. in recent times, it’s rare to find any picture without filters or effect. Although some may argue that filters reduce and hamper the originality of the photo, some would definitely back it up by bringing the photography post processing importance. Whatever the arguments are, most people seem to believe that photo editing enhances the appeal of the photo and makes it look better.

Experiment

Experimenting with the subject, color, light, and theme is the new trend of photography. People have come out from the conventional ‘pose and smile’ concept and bringing new perspective to look at something differently. Perspective photography is the trendiest way to shoot now. It’s hard to find a person who would like perspective photography. This trend has become so popular that people are choosing their specialization in perspective photography. Take the example of bug’s eye view or bird’s eye view– in such cases the photographer looks at the world from a non-human point of view which makes each and every photograph unusual and interesting. Another excellent and newest technique is forced perspective in photography. In forced perspective, photographers capture objects in a way which makes the object look unreal, surreal, unusual, or unearthly. Take the example of picking the tip of the Eifel Tower or the Taj Mahal in your two fingers, or holding the sun in your hand. Even if you didn’t capture these, at some point of your internet browsing, you’ve surely seen these pictures.

Experiment Image From Clipping Path India

Another excellent and newest technique is forced perspective in photography. In forced perspective, photographers capture objects in a way which makes the object look unreal, surreal, unusual, or unearthly. Take the example of picking the tip of the Eifel Tower or the Taj Mahal in your two fingers, or holding the sun in your hand. Even if you didn’t capture these, at some point of your internet browsing, you’ve surely seen these pictures.

Shapes and pattern photography is another popular way which is trending now. Shapes, lines, boxes etc. are some of the common patterns in experimental photography. You don’t need to be a professional photographer or know all the rules to experiment with camera, all you need is just a creative mind and eyes that pay attention to every detail.

These brief points on recent photography trends are just the rough draft. It doesn’t end here. In the world of photography, the sky is not the limit. Exploration will go on, trend will keep changing, and new things will be coming.

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Earn From Your Travel Photos: Turn Your Passion into Your Profession

How often have you wished to quit your job on the grumpy face of your boss? Have you ever dreamed of leaving everything behind and step outside to travel around the world, but could not do it because you never were quite sure? Do time and budget hold you back from becoming a traveler forever? Perhaps you’re seeking for answers to any of these questions as you’ve come here and reading this!! Let us not disappoint you. Let’s learn some quick suggestions on how to earn money from travel photography. Let’s get started!!

Things-You-Need-To-Become-a-Travel-Photographer

Things You Need To Become a Travel Photographer

            A passionate mind and a photographer’s eye Anyone can become a photographer, but very few or none of them can become a regular paid photographer. Exceptions won’t be taken here as examples. It is up to you to discover whether you’ve latent photography talent in you. Otherwise, don’t risk to take, it a steady income source.

            Gears Needless to say, although good photographs primarily depend on framing and subject/ theme sense, without quality nothing will be in favor. Make sure you’ve an adequate budget to collect the stuffs.

            Time and Determination You can buy some time only if you have made up your mind. Unless you’re completely sure, you can’t expect to continue your photography journey for too long. Prioritize your things and allocate time therefore.Types of photography

Three Basic Types of Travel Photography

            Landscape, Towns, Cities, and Streets The most common type of photography. Travelling to different countries always comes with hundreds of pictures. Take your time and try to see the streets, colors, lighting, walkways, narrow lanes, shops nearby etc. Yes, there will be hundreds and thousands pictures of the same subjects before you and after your pictures as well. Still, your captures will preserve your essence, your feelings, and your thoughts of that particular moment. Don’t capture the landscape, try to capture the moment of the landscape.

            People, Portrait, Culture Faces are precious. Add some colors into it or capture it in black and white, portraits always speak to you. Behind each portrait, there’s a story of that particular culture, time, and experience.

            Wildlife and NatureThis is a bit tough since your subjects won’t listen to your photo instructions. You’ve to take some candid photographs of wildlife. Since you have to push yourself harder and further, at the end of the day, the pay will be able to satisfy and motivate you for the next trip.make money photography

Where to Get the Money From

Blog Your photography blog can be a great source of earning if the photographs and contents are intriguing enough. Regular posts, photo discussion, information sharing can increase the returning traffic for you. Add some affiliate link of the products you are using, find some ‘must click’ ads from Google AdWords, and try to look for some private clients who are interested to post their products and service ads on your blog.

Exhibition If you’re confident enough and have a collection of quality photographs that have acclaimed by people around you, you can take the next leap to arrange an exhibition to try your selling luck. Don’t expect that you’ll be sold out, but if your photography live up to the standard, surely some selling will earn you bucks after all the expenditures. Even if your pictures don’t sale, still you’re gaining a profit. You’ve invested your money that is giving you a public exposure, which can benefit you in future. One quick suggestion- try to choose a single theme rather displaying random pictures, for example- black and white portraits or festivals. This looks more mature and professional.

Calendar Design Company Nature, ports and city landscapes, ocean, mountains, festivals etc. have huge demand as calendar photos. If things go all right, you can earn a lot from selling your photos for calendars.

Agencies Many agencies collect photos and redistribute or resell them to other companies, ad agencies, private clients, newspapers etc. You can contact them or send them your portfolio directly.

Individual client/Company There are many companies that hire professional photographers with specific objectives. They will pay you for their desired photographs. Most likely they will give you a set of instructions on how they want you to see and capture photos for them. The pay is good and there’s always a chance to negotiate. If you’re lucky enough, some companies will pay for your trip too!!

Magazine/Newspaper Magazine and newspapers often need photographs. They take most of their photos from photojournalists. Since travel photos do not actually come under it, the option is limited here, but still adequate enough to earn you some extra bucks.

Photo Stocks There are many photo stock websites online where you can post your photos for sale. No-one can steal your photographs and the pay is good too. Shutterstock and istockphoto are two popular websites among others, that will pay you for your images.

Your travel photographs can connect the world if they are done right. Plus, they can be a regular and steady flow of income. To earn money, you need quality photographs, and to capture quality photographs, you need to consider some basic things about photography. One of the most important things you can’t ignore is color. This digital era has seen the revolution of color correction and improvisation of photographs by editing. Editing always polishes your captures until you overdo it. For that you need professionals. You can’t imagine how spending a few bucks, correction, how investing a few bucks can return to you as hundreds or thousands as income.

There are many professional photography post processing service providers online who at a quick pace and cheaper rate provides photo processing service. The quality is a big issue here. To avoid scams and bigmouth companies, research the background and experience of the service provider.

We, Clipping Path India (CPI) is one of the best after photo processing service providers in the market. It is a US based internationally recognized company. We have 30+ years of experience and maintain a team of over 250 professional image editors and graphic designers. They work 24/7 in 365 days in roaster shifts so that your photos can be ready before your expected time. Try our free trial option right now to see what we can do for you. After receiving your free trials, the decision will be easier for you whether the previous photo could make you more money or the edited ones we delivered you.

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The Hidden Secrets about Ghost Mannequin Photography for Apparel Business.

The apparel industry has gone from the offline market to the online market that is e-commerce. Many large online shops are now selling apparel products or giving opportunities to small and large companies to sell their garment products.

If you are a hardworking and optimistic e-commerce web store owner, then I want to give you some valuable tips which can help you to lift your apparel e-commerce business at a new height. If you get benefit from this feature, do not forget to give a thanks to this professional photographer and graphic designers; yes, that’s me!

Tips 1:Let’s begin our discussion. 

You must concentrate and give importance on the fact that your product must have to look good as much as possible. Why? Attractive garment photo can attract more customers. There is a basic problem arises when you go to shoot garments photo. Generally, when cloth samples are stored and transported, they become wrinkled, creased, and begin to look worn. The most critical part of apparel product photography is to prepare the garment item perfectly.

Many photographers depend on Adobe Photoshop to remove the unwanted wrinkle or stains from the clothes. But my suggestion is- “never do this”. Because Photoshop is not a magical thing which can give your apparel products an attractive look automatically. Years of expertise are needed to edit photos perfectly in Photoshop. Remember, excessive editing may hamper the quality of the image. From top to bottom, thoroughly examine your product. Remove unnecessary tags, stickers; repair damages and remove distractions. Try to capture the images as close as possible and use Photoshop only for the final touch.

Tips 2: Time to set up a photo studio

Almost any kind of room can be chosen for the photo studio. Collect camera, tripods, and white papers. A source of natural light is necessary during the preparation of your photo studio. For avoiding distraction and keeping the actual product color, you can use a white or light gray backdrop. Once the backdrop is ready, place your mannequin in the middle of the backdrop and in front of your camera. The camera is the most key part of a successful product photography. You may use a DSLR with minimum manual exposure and aperture settings. If it is expensive, you may use a smartphone too. Use a tripod for stabilization and a shake free photography. Place the product face to face position of tripod and camera. For different angles, move the products; not the tripod or camera.

Tip 3: Lighting

For apparel photography, natural window light source is the most inexpensive but high quality light source. Try to utilize the maximum of this natural light source. If the natural light source is not enough or you need some sorts of different lighting positions, you may collect lighting equipment’s. For a single light setup, you can collect light head, soft box, c-stand, battery pack, pocket wizard etc. However, now you have to determine the lighting position. If you are going to use the natural light source, position the mannequin near a window. Otherwise, you can use the light set up for your apparel photography.

Tip 4: Styling of mannequin

Generally, for apparel photography, models or mannequins are used to show the shape and fit of each garment item. However, for e-commerce website, it is not necessary to show them (mannequin) in every image. They can be removed by using Photoshop. But if you are an apparel e-commerce entrepreneur, you may not have enough time to edit all the garment images.

At first, you have to select a mannequin and fix a position for the final photo shoot. The first option is, you can also use a “ghost mannequin illusion” or graphically created mannequin by using Photoshop. The second option is, you can use a real mannequin to display your apparel products and after capturing images, you can remove the mannequin from the photo via Adobe Photoshop. Choose mannequin models according to your requirements.

You have done all the things perfectly, but your camera is in the wrong settings. All your efforts will be meaningless and bring no benefit. You must need to understand ISO, aperture, white balance settings of your camera before you start photographing. Set ISO limit at no greater than 600-640 because higher ISO causes gray spots or colored spots. It deteriorates the quality of images. For image sharpness, make sure that the ISO settings of your camera are properly adjusted.

Aperture, of camera settings (e.g. f/16, f/2.8), controls lens focus. The larger the aperture number, the more detail of the product in the image will be in full focus. A white balance of the camera should be adjusted to the nature of the light source or types.

Tip 6: A perfect photography

Now you are ready to proceed for your photo shoot. Allow the camera to focus your product and then take the shot. Take snaps as many as you can. The more you shot, the more detailed photos can be captured. Shot front and back, left to right up to down or from various angles.

The post production works are needed to give the ultimate professional look of apparel items. This includes various photo editing works before displaying the products on the website. For example- clipping path, background removal, neck joint of ghost mannequin, alignment and color correction.

Various statistics show that a clear and detailed photo of a product can boost up the sell in a tremendous way. So if you want the maximum financial benefit and create a brand value, you can follow these tips.

Have a good day!

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Ultimate guide to start a successful wedding photography business

Well, if you are a photographer who wish to build your own business on Wedding Photography sector, this article should provide you with some ideas on how to set up your business. You will also get ideas and strategies regarding business promotion. I will provide you with some information, tips and tricks for Marketing and Advertisement.  I assume that, you are reading this article because you have gained sufficient knowledge and experience regarding photography. Now, you want to build a business of wedding photography.

Setting a Goal

Normally every business starts with a goal in mind. We call it the vision. For example, a typical vision statement for a wedding photography business could be, “To be a top class photography firm”. Whatever you want your vision for the business to be, it is always very helpful to have a goal in mind. This is simply very correct to have a vision statement similar to the one as of my example. You may also define some milestones. This will more concretely define your pathway toward your goal. Having milestones defined, it will be possible to measure your progress at a point of your journey with the business. Therefore, you would be able to identify the next steps you got to make to keep your business on track. You should have these defined in black and white. You should know your goal and milestones for sure.

Wedding is a Very Special Event for the Couple

Creative Wedding Photographers

You may be a very expert photographer, but before you dive into the wedding photography business, you should keep in your mind that you are hired to document somebody’s special moments of life. Therefore, you are doing a very special work. Every wedding will be your special mission. No matter how many weddings you’ve covered before and how expert you are. It is necessary to always be engaging, helpful, serious but cheerful throughout the event.

Registration and Licensing

business license and registration checklist

Before starting a business, you should have some legal permissions and documents.  Following are the common formalities you should complete before diving into serious marketing and advertisement activities –

  • Business license, bank account, insurance, taxes

It is essential that you register the name of your company before launching a website. If that company is already registered you are not going to get that name for your company. It is always better to have as much similarity possible between the name of the company and the domain name of the website.

Business Promotion

photography-website-design

Photography Website Design

  • Website

As I mentioned before, you should check in advance before registering a company name, whether your desired domain name is available. Otherwise, if irrational naming mismatch occurs, it may raise issues during branding, marketing and SEO activities. After confirming your domain name, you can start making a smart and appealing web site.

  • Marketing

Marketing is one of the most vital activities of a business, especially which sells creative services or products. Firstly, people got to know that high-quality services are available at a reasonable price from you. You should do some SEO activities for your website to make your website come on to one of the top positions, when a customer searches with a keyword phrase. Write some blogs on blogging sites and link back to your website from there. Another option is paid advertising. It will show the link of your website in the top positions, but you have to pay for this. As a beginner, it is wise not to spend too much money for paid ads. You should monitor the results you are getting, and fine tune your approach of marketing accordingly.

It is very common that your first customer will be from your friends and family.  For these jobs, you may be paid very low or even not at all. But you have to keep patience. If you do these works with great deal of sincerity and professionalism. These initial works will bring to you more clients from their links. Thus, you will start getting a foot on your business. Connections and personal marketing are very important for getting clients in the beginning. You can use social media to keep connections alive and continuous.

  • Making Portfolio

The portfolio is very important. It showcases your recent and best works. New clients would like to see the portfolio on your website to see the quality of your work.  They will also get an idea of your style. If they like your works shown in the portfolio section, they will contact you for further information. Some of these communicating personnel will turn into your client. As a beginner, you may find it hard to show something in your portfolio. The remedy for this situation is to do some quality work for free. This will enable you to have some portfolio materials, also, this will increase the chance to connect you with your prospective customers.

Necessary Equipment

Photography equipment

Necessary Photography Equipment

  • Equipment

It is wise not to go for high-end cameras, lenses, and other equipment at the beginning. Some basic cameras, now a days, produces high-quality outputs. You will also find that some low-cost lenses can give you acceptable results. You can add more advanced gears later with the increase of your business.

  • Backups

You should always have backup equipment ready virtually for all types of equipment. Backup camera, lens, memory cards, and batteries (as much as batteries you can have). Anything can breakdown while you are shooting. So be prepared with necessary backups of your equipment before starting for the event. Always keep backups of your wedding photos client-wise in an organized way. A second hard disk or a pen drive can be used for this purpose. A second computer is also a safeguard. Your primary laptop or computer can go out of order anytime. This will make the retouching and other post production works delayed. As a result, delivery of your outputs to clients will be delayed. So keep a backup computer. As a photographer you may already know how important the backup gears are.

On the Wedding Day

Wedding photography business

It is better not to be so casual on the wedding day. It’s a wedding day, and all the people are going to come in a very formal way wearing nice dresses. As a photographer, wear suitable outfits that is helpful for photography and your comfort. You should look professional. Don’t forget to take your backup equipment. Anything can break down. Your backup gears will help it possible to continue your job in a special day of someone. If you can make your clients happy, you will be happier to see your business grow rapidly. Keep clicking… Cheers…