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Why Digital Photography is Trending Now and What Should You Know about It?

As the saying goes, “a picture is worth a thousand words”, the current marketing trend seems to have gripped this idea to grow business further. In this digital era, Photography has migrated from its entertainment purpose to business purpose. Visual communication has conquered the marketing industry like never before. The introduction of new technologies in photography has started a whole new era. Digital photography earns a living to thousands of people.

Photography is Not Just Limited to Professional Camera Anymore

Professional Photography Image

Photography has become easier like never before. You don’t need to own a professional DSLR camera in order to capture photos. Your portable gadget is enough for serving the primary purpose. And by primary purpose, it does not mean basic level of photography, rather mobile photography has evolved to be a whole new genre. Gadgets are now designed especially for photography enthusiasts.

Tablet, cellphones, and other portable devices now consist high resolution cameras with different built in features. This makes photography easy and fun. Each camera comes with unique lens feature, resolution quality, megapixel range, sensor, HDR, LED flash, auto focus, face detection, smile detection, autofocus, shutter speed and many other features that support the user to capture images effortlessly. Image are now just a matter of a single click which eventually prompts the visual display on social media.

There are many phone companies who offer great cameras for Selfie, Groupfie, 1080 and 4K video. The main competitors in smartphone industry are – Samsung, iPhone, HTC, LG, Sony, ASUS, Google, Nokia, Xiaomi, Huawei etc. Every year, these brands release new smartphone with exciting updates and extraordinary features.

Apart from smartphone cams, another new trend in photography is the use of action camera. Action cameras are very small simple video recording tool with an option to attach it somewhere in Point of View (POV) mode so that actions of the user is captured. Bikers, cycle stunt riders, adventure lovers, instructors and many others who are passionate about photography use action camera. Some of the popular brands of action camera are – dji Osmo, GoPro, Xiaomi, YiCamera, HT Re, Polaroid, Sony, SJ cam etc. These actions cams have changed the definition of photography and video recording.

Digital SLR (DSLR) is the primary camera of professional photography.  Unlike smartphones, tab, or action cams, DSLR knows when to be professional. Canon and Nikon are the two leading camera manufacturers in the world. They are unbeatable in the photography industry and no other companies can come near to them. Professional photographers and commercial photography companies use these cameras.

Image Editing Software and Effects

Photography has stepped and passed over the conventional barrier with the introduction of image editing software and different types of effects. As trends change, new things replace the existing things in the market. Image editing has become the trend of the new era. It has become an essential part of photography. Whether you are a professional or a part-timer, you hardly can avoid image editing software. Professional photographers use professional image editing software like Adobe Photoshop, Adobe Lightroom, Fotor, Corel etc. A photographer may need software for different purpose depending on the client and his/her personal needs.

On the other hand, smartphone users mostly edit images using image editing apps. Generally, most of the windows editing software are available in android or IOS version. Also, there are some special dedicated apps for smartphone editing, for example, snapseed, VSCO, Enlight, Touch Retouch etc.

Image Editing Software and Effects

There are some photography apps which have built in editing feature. Take Instagram as an example, where you can edit your photos. The purchase of Instagram by Facebook authority depicts how much popular photography has become in recent times. Instagram has introduced a whole new era of introducing ourselves and expressing our thoughts through photography.

Built in effects and filters are very popular and trendy in recent times. There are some very popular effects and filters that are used frequently by many. Some of the trendy effects and filters are Black and White (B&W), Vintage, Cinematic, Lomo, Bloom, Toy etc. in recent times, it’s rare to find any picture without filters or effect. Although some may argue that filters reduce and hamper the originality of the photo, some would definitely back it up by bringing the photography post processing importance. Whatever the arguments are, most people seem to believe that photo editing enhances the appeal of the photo and makes it look better.

Experiment

Experimenting with the subject, color, light, and theme is the new trend of photography. People have come out from the conventional ‘pose and smile’ concept and bringing new perspective to look at something differently. Perspective photography is the trendiest way to shoot now. It’s hard to find a person who would like perspective photography. This trend has become so popular that people are choosing their specialization in perspective photography. Take the example of bug’s eye view or bird’s eye view– in such cases the photographer looks at the world from a non-human point of view which makes each and every photograph unusual and interesting. Another excellent and newest technique is forced perspective in photography. In forced perspective, photographers capture objects in a way which makes the object look unreal, surreal, unusual, or unearthly. Take the example of picking the tip of the Eifel Tower or the Taj Mahal in your two fingers, or holding the sun in your hand. Even if you didn’t capture these, at some point of your internet browsing, you’ve surely seen these pictures.

Experiment Image From Clipping Path India

Another excellent and newest technique is forced perspective in photography. In forced perspective, photographers capture objects in a way which makes the object look unreal, surreal, unusual, or unearthly. Take the example of picking the tip of the Eifel Tower or the Taj Mahal in your two fingers, or holding the sun in your hand. Even if you didn’t capture these, at some point of your internet browsing, you’ve surely seen these pictures.

Shapes and pattern photography is another popular way which is trending now. Shapes, lines, boxes etc. are some of the common patterns in experimental photography. You don’t need to be a professional photographer or know all the rules to experiment with camera, all you need is just a creative mind and eyes that pay attention to every detail.

These brief points on recent photography trends are just the rough draft. It doesn’t end here. In the world of photography, the sky is not the limit. Exploration will go on, trend will keep changing, and new things will be coming.

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How to Photograph Jewelry on a White Background

If you are an online jewelry shop owner, you want to display your products in the most alluring way possible to attract more customers. The main problem is that it is impossible to hire a professional photographer due to cost management or timing related issues. So what can you do? What could be the possible alternative?

You can take your own photos. It is possible for you to get great shots of your items if you have the proper equipment such as lighting and camera and a proper plan of action. It will help you to achieve your goal. We will discuss here how to photograph your jewelry on a white background which will lift you and your brand on a different level.

I am a professional photographer and graphic designer, so I think I can give you an acceptable suggestion on this issue.

1. Camera Settings

Depending on the brand of your camera, camera settings may differ. However, the references I am going to provide here, hopefully, will give you some idea of where to start or when your camera needs adjustment. I suggest my readers for using specific camera user manual of your own. This will help you to be familiar with adjustment settings of the camera. You also can take help from online resources.

unique camera setting image

Macro setting: Most digital cameras can be set in the macro mode for “up close” photography. This feature is usually indicated by a flower icon on all cameras.

Manual Mode:  This mode allows you to set and adjust certain settings rather than rely on camera’s default factory settings.

Aperture: This is the opening that allows the light into the camera. Jewelry photographers fix aperture settings before the photo shoot because the control allows for the exposure and depth of field in photos. A small aperture setting will make the entire jewelry piece in focus, whereas a larger aperture will make the closest area of the jewelry in focus. Set this on the highest setting available on your camera in order to have your entire piece in focus.

White Balance: This adjustment will make jewelry items appear in its real color. This setting depends on lighting conditions

Exposure Correction: This is a setting can manually adjust the brightness of the photos as you take them. This can be adjusted depending on photo background color and you can use (+) the setting to lighten your image and (–) the setting to darken your image.

Spot Focus: If available on your camera, it’s helpful to set the focus mode to “spot focus”. This allows you to control the camera focus.

2. The Photography Light Box

The Photography Light Box Image

The purpose behind the light box or light tent is to provide an evenly distributed diffused light that is bright, without causing a glare bouncing off your objects. You can purchase simple and very elaborate set ups online.

Illuminating Box Setup 

The key is to use clear or frosted Plexiglas or another brand. These are all the essentially the same products, just different brand names. It also comes in different thicknesses and color.

3. Time to capture photos

Step-1: I have taken a series of photos to achieve the final look I want. With the white background, the white area seems a little over exposed but not jewelry item, especially with certain colors, metals (such as un-oxidized sterling silver) and gemstones. So, you can try different settings in order to achieve your best picture.

Step-2: With each photo, you can take written record of camera settings. It will help you see the difference and progression of each shot. So you can compare your results and make adjustments as needed. If you do not want to write, simply look at the photo properties in your editing software if it is needed.

Step-3: During photography, try to use the natural light source as much as possible. If it is not enough, then you may use lightbox, flash lights etc. Keep the camera in the same position.

Step-4: I’ve turned on all my normal light I use with my photography lightbox, along with my other lighting equipment’s.  Red, white, clear and bright silver are difficult to photograph and adjustments may need to be made when trying to capture these items. You can also re-adjust camera if photography is taken in dark environment.

4. Analysis of the captured photo

I have achieved my best results using the f-stop 8 with a shutter speed of 1/10 OR using the f-stop 4 with a shutter speed of 1/40. The difference in these photos is that more of the item will be in focus using the f8 while the f4 setting will produce a blurred/dreamy effect on the part of the item that’s the farthest away from the lens. If you want more of a dreamy look, simply lower the f-stop even more. Remember, your shutter speed will need to be adjusted accordingly.

Analysis of the captured photo

5. Jewelry photo editing works

After capturing photo, images must be edited. As a professional graphic designer, my first choice is Adobe Photoshop. Color Experts International where I work with my co-worker graphic designers, we use Photoshop pen tool based clipping path, retouching, shadow creation technique to make the photo more attractive. These photos can easily be used for web contents, e-commerce sites, magazines or catalogs containing jewelry images.

Jewelry photo editing works

We have more than 30 years of experience in image editing service and you can choose us for quality jewelry photo editing service. We offer free trial service and discount for large volume of image editing job.