You’ve got a great product. Maybe you’ve got 50 great products. Now you need photos, and not just any photos, but photos that look like they all belong to the same brand, shot on the same day, by the same team. That’s the hard part. E-commerce brands often begin product photography haphazardly, leading to inconsistent images. After six months, they find mismatched lighting, shadows, and backgrounds, making their catalog look disjointed. This guide is about fixing that, and preventing it from happening in the first place, whether you’re shooting 100 products or 1,000. Why Consistency Actually Matters (It’s Not Just